Marketing Revolution WIRED Style

How the 18-34 male is reinventing advertising erklärt Wired und liefert Zahlen und Beispiele wie die Revolution aussieht die zb der Agentur Ground Zero einen 10 Mio Dollar Viral Marketing Account eingebracht hat.

"When people used to say, 'We'd like to do guerrilla marketing,' that translated to, 'We don't have any money,'" quips Andrew Gledhill, president of the LA-based ad agency Ground Zero. "When they said, 'We'd like to do something viral,' that meant, 'We really, really don't have any money.'" No more: Ground Zero recently won a $10 million viral-marketing account from Toyota.

Der Weg ist klar: Weg von den großen TV-Netzwerken.

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